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1 May, 2016

Recognition for design and innovation

Smeg wins Red Dot Awards for the second consecutive year

The beautiful TR4110/TRA4110 Victoria cooker was awarded as “Red Dot: Best of the Best” for top design quality and ground-breaking design.

The cooker’s classic aesthetic perfectly captures the essence of timelessness, characterized by attention to details and a love for warm and familiar atmospheres. Details such as the Smeg 50's style logo and striking chrome knobs enhance the distinctive style that makes every Smeg product unique.

Smeg small appliances also received their fair share of spotlight, as the 50’s style blender was awarded the “Red Dot for high quality design”.

The small household appliance, in itself an object evocative of healthy daily habits, uses visual references to a not too distant past - the 1950s - to assert its modernity, combining latest generation technology and aesthetic sensibility. Its lines and colours, from candy-like brights to romantic pastels, are not capricious details, but a strong point of the design by Smeg and by Matteo Bazzicalupo and Raffaella Mangiarotti of deepdesign©. It is the second consecutive time a 50’s style small appliance wins a Red Dot Design Award (after the Smeg toaster in 2015).

The Red Dot Awards jury is made up of professional design experts from different countries and backgrounds, which ensures an extended evaluation of the intercultural aspects connected with the winning design projects – an approach particularly close to the Smeg philosophy.

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