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ART DESIGNS RAISE $10,000 FOR RONALD MCDONALD HOUSE

25 August, 2015

The 2014/15 Smeg Art Refrigerator Design Competition has exceeded expectations, raising just under $10,000 for Ronald McDonald House to help countless Kiwi kids in their time of need.


The Smeg Art Design Competition has been running for three years with contestants challenged to design their own quirky concept to transform the well known Smeg FAB28 retro refrigerators.

Sketched submissions are judged by heavyweight New Zealand designers Tim Webber, Mal Corby, Kiri Nathan and Dave Sotogi, with the four most outstanding designs then invited to create the design on an actual fridge.

 The final creations were then taken on tour before being auctioned on Trade Me raising much needed proceeds for Ronald McDonald House.

 First to be auctioned was Nikolai Sorenson’s ‘KNIT’ concept, which raised $1,785.

 Julie Ashby’s ‘ELEGANZA’ design then hit the auction block and sold for $1,680.

 Lastly, Aleisha Staton’s design ‘DIRECTION OF THE FUTURE’ sold for $1,799.

 And overall competition winner Matt Blackmore’s ‘AROUND THE WORLD’ fridge (pictured) raised $4,676

 “We’re incredibly grateful that so many people came together, putting in time and effort to make this event a success,” said Wayne Howett of Ronald McDonald House Charities New Zealand.

 “SMEG New Zealand, Kitchen Things, Trademe and others all contributed to a project that will influence the lives of many New Zealand children for the better.

 “Thanks to the money raised, we’ll be able to keep our own fridges stocked for Kiwi kids in need of the comforts of home.”

 Rachel Louie, Smeg New Zealand Distributor and Managing Director, said the SMEG Art Design Competition is an extraordinary showcase of Kiwi design talent.

 “The 2014 Smeg Art Design Competition keeps surprising us with the quality and innovation of the entries. The designs have been stunning, the public has been on board and we’ve worked together to raise beneficial funds for Ronald McDonald House Charities.”

 “We were even so delighted by Matt Blackmore’s “AROUND THE WORLD” fridge, to show our support for Ronald McDonald House, we decided to buy it ourselves. We plan to keep it in our showroom where it will continue to be a source of inspiration for us for a long time to come,” she said.

 For a detailed overview of the designer FAB28 fridges, the auction process, the competition and judges’ comments head to www.smegart.co.nz


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