About Smeg

"To choose Smeg is to choose wisely, and to show a clever appreciation of the good things in life"

Smeg is a privately owned Italian business, established in 1948. Smeg is located in Emilia, one of the main regions of made-in-Italy artisan production, and the heart of Italian gastronomy.

One fundamental principle lies at the heart of the Smeg philosophy. All Smeg products must have a meaningful shape and soul - combining cutting-edge performance with avant-garde design and attention to detail. They are privileged to have great architects, such as Guido Canali and Mario Bellini, working with Smeg engineers and technicians towards this goal.

For Smeg, every new product is a handcrafted appliance, created in a design studio where form, ergonomics and function come together.

Production processes that extend to exhaustive life-cycle testing, and laboratories constantly engaged in research, are testament to Smeg's commitment to offering desirable products designed to endure.

Smeg has a wealth of experience and is a trusted and reliable brand. Smeg is imported into New Zealand by Applico, who distributes via an exclusive network of partners who are given extensive product training and support.